Monique Wassenaar

Our story

Hi, I'm Monique. Great to see that you want to know more about how came about. ( in the Netherlands and Belgium) was founded in 2010, out of the frustration that there were no fashionable raincoats available in rainy Holland. I think we all know that terrible feeling when you were heading from appointment to appointment in the rain wearing that terrible fluorescent green with purple rain suit.

"Were there really no raincoats that not only ensure that you stay dry but also gets you fashionable from A to B during a downpour?"

We discovered that women in rainy Scandinavia face the rain in style. Why were these trendy and fashionable raincoats not yet available in the Netherlands? And that's how was born. has grown from an attic room company to a fully-fledged company. With a small team we make thousands of women happy with an on-trend rain outfit.

All our raincoats, umbrellas and rain boots have been worn and tested by our own family and friends and by me. This way you know for sure that you have a raincoat that is not only beautiful but is also keeping you dry. If you find it difficult to make a choice, you can always call or email me. If you have suggestions or recommendations, we would love to hear from you.

, For now, I wish you a lot of fun shopping and I hope that you too will be a little happier when it's raining.

"We like people who smile when it's raining,"

Monique Wassenaar

My story

Now that you know the story about, you might also be curious about who’s the person behind That's me, Monique :) I would love to tell you a bit more about myself. I think it’s important that you know who’s the person behind a company. is not an Asos or a Zara. If you call us, I will answer the phone personally and if you email us you will receive an answer from me or my colleague Elsbeth.

With us you are not a number, but a person who we would like to make happy with a trendy raincoat. Personally, I think that there is nothing more fun than making a person happy. Where do you get more satisfaction from?

Anyways...about me. From whom do you buy the perfect raincoat? That's me :) Monique. I’m 34 years old, grew up in a tiny Dutch village nearby the sea, studied Media & Information Management in Amsterdam and lived there for a few years. I am in a happy long-term relationship with my boyfriend and I am a step mum of two cute teenagers. Together with my boyfriend, I moved to London (where it rains a lot too!) in 2013. That is why I am currently busy rolling out in the UK: because I want to make the British people smile when it's raining too!

So that's me. Now you know who is the person behind A real person, just like you. Not a major company where it's about making a big profit. A person who likes to make someone like you happy.